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Navigation System, Dual Pane Panorama Sunroof, Remote Start, Heated Steering Wheel, Heated Seats, 8-Way Power Driver Seat w/Deeply Bolstered Premium Cloth Bucket Seats, Power Adjustable Pedals, Bluetooth, Apple CarPlay/ Android Auto, Alpine Premium Audio w/9 Amplified Speakers & Subwoofer, “Built to Serve” Instrument Panel Badge, Lockable Console Storage in Console, Black “RAM” Grille Badge, Black Exterior-Badging, Black Front & Rear Bumper, Black Side Steps, Body-Color Fender Flares, Dual-Exhaust w/ Black Tips, Electronic Locking Rear Axle, Front & Rear Rubber Floor Mats, 2nd Row Floor Storage Bins, Front Extra-Heavy-Duty Shock Absorbers, Front LED Fog Lamps, Front Suspension Skid-Plate, Fuel Tank Skid-Plate, Rear Extra-Heavy-Duty Shock Absorbers, Tow Hooks, Transfer-Case Skid-Plate, Electronic Locking Rear Axle, Front Suspension Skid-Plate, 20” Technical Gray Alloy Wheels, Trailer Brake Control, Spray-In Liner, 3.92 Rear Axle, 5.7L HEMI w/MDS V8 Engine, 8-Speed Automatic Transmission, Balance of Factory Warranty and ONLY 27,359 KM

51,900 +tax or 435 Bi-Weekly | Payment includes tax & transfer, ZERO cash down. Financing Bi-Weekly, Weekly & Monthly payments and NO Payments for 45-days available | NO Dealer Fees & NO Admin Fees |

Ram is no stranger to creating special editions for its line of burly pickup trucks, and it’s continued this tradition with the ‘Built to Serve’ program.

The original phase of the “Built To Serve” pickups were built to celebrate the five branches of the U.S. military, however, with a few minor changes, they proved to be popular in the Canadian market as well.

“Built To Serve” trucks get additional stylish exterior cues, including a unique treatment consisting of an all-black grille and surround, black bumpers, black-bezel premium lighting, and 20-inch aluminum wheels with a unique-to-the-edition Technical Grey finish. Body-color wheel flares also accent the exterior.

Complementing the look are black badges, black wheel-to-wheel side steps, and dual four-inch black exhaust tips.

These new Ram models are also ready to display their owner’s first responder pride with “Built To Serve”-embroidered Velcro panels on each front seat and additional Velcro panels on each front seat inboard shoulder panel. Customers can apply their own patches – flags, name tapes, or slogans – to personalize their “Built To Serve” truck. Front seatback panels are covered with Pouch Attachment Ladder System/Modular Lightweight Load-bearing Equipment (PALS/MOLLE) webbing to attach additional equipment or pouches.

March 2, 2021 , Windsor, Ontario – Ram Truck today announced the fifth and final installment of its Built to Serve edition trucks will open for orders this month with production slated for the second quarter of 2021 at its Sterling Heights Assembly Plant in Michigan.

This fifth installment offers both Spitfire and Bright White exterior colours along with a black interior with orange accent stitching.

“These Built to Serve models are just one way we honour those who have selflessly served,” said Mike Koval Jr., Ram Brand Chief Executive Officer – Stellantis. “Whether civilian or military, Ram truck owners are very familiar with this adage as it’s something we strive to build into every truck and van we produce.”

Each Built to Serve model is offered in a new low-volume paint option exclusive to this program.

Built to Serve edition trucks get additional stylish exterior cues, including 20-inch aluminum wheels with a unique-to-the-edition Technical Grey finish. Body-colour wheel flares also accent the exterior.

Each of the new Ram front ends gets a unique treatment consisting of an all-black grille and surround, black bumpers and black-bezel premium lighting. Complementing the look are black badges, black wheel-to-wheel side steps and dual four-inch black exhaust tips.

These new Ram models are also ready to display their owner’s pride with Built to Serve embroidered on Velcro panels on each front seat and additional Velcro panels on each front seat inboard shoulder panel. Buyers can apply their own patches – regimental, flags, name tapes or slogans – to personalize their Built to Serve edition. Front seat back panels are covered with Pouch Attachment Ladder System/Modular Lightweight Load-bearing Equipment (PALS/MOLLE) webbing to attach additional equipment or pouches.

The 2021 Ram 1500 is the no-compromise benchmark for durability, technology, efficiency, performance and convenience with features never before offered in a pickup. The Ram 1500 features up to 5,783 kilograms (12,750 pounds) of towing capability and 1,043 kilograms (2,300 pounds) of payload.

Ram continues to outperform the competition and sets the benchmarks for:
• Most awarded light-duty truck in North America
• Highest owner loyalty of any half-ton pickup
• Over the last 30 years, Ram has the highest percentage of pickups still on the road